Microsoft is promoting the purchase 69 billion dollars Activision Blizzard is in London Underground stations.
as Tom Verne The Verge reported that Microsoft is promoting the purchase 69 billion dollars Activision Blizzard is in London. The ad ran in London Underground stations and claimed that the Call of Duty series would be available for 150 million more players will be available. There’s also a QR code at the end that directs players to Microsoft’s website about the deal.
Video of Microsoft’s ad on the London Underground on Twitter
This is Microsoft’s latest attempt to market the deal, and we’ve already seen full-page ads in English newspapers. Microsoft still claims that if the deal is completed, the Call of Duty collection will be released to 150 million new players. This claim is based on Microsoft’s commitment to Nintendo to launch the said suite on the Nintendo Switch with approximately 125 million users and 25 million GeForce Now users.
Microsoft’s ad about Activision Blizzard’s purchase in the Financial Times newspaper
After the claim, the Redmonds signed 10-year deals to sell Xbox and Activision Blizzard titles on multiple third-party platforms to address antitrust concerns. These deals include deals with Boostroid, a cloud gaming service, Ubitus, a cloud services provider for the Nintendo Switch, and EE, a mobile service provider.
Microsoft has tried to justify competition regulatory agencies such as the US Federal Trade Commission (FTC) and the UK Competition and Markets Authority (CMA) that after the deal is completed, Activision Blizzard’s works, including Call of Duty, will not be exclusive to its cloud gaming service. CMA’s final decision about this deal will be announced on May 6 (April 26).
Although the organization initially said completing the deal would reduce competition and lead to higher prices, less choice or less creativity for UK gamers, it later reversed its decision. Last week, Sony considered this change of opinion surprising, unique and irrational.
