According to one of the executives of Microsoft, it cannot be commercially beneficial to make the Duty case exclusive and remove it from the PlayStation.
According to the news published so far, Microsoft has faced obstacles in the process of getting approval for the purchase of Activision Blizzard by regulatory authorities around the world, such as the United States Federal Trade Commission, the European Commission and the British Competition and Markets Authority. It seems that most of the declared concerns are focused on the result of this purchase and its impact on the competition market.
One of the most important issues that Sony emphasizes on is the possibility of the popular Call of Duty franchise becoming exclusive to Microsoft platforms. Now Microsoft has released a new statement to emphasize, as in the past, that exclusivity of Call of Duty will not be commercially beneficial. In this regard, Rima Alaily, vice president of Microsoft’s competition department, said in an interview with Axios media: “As we have always said, it does not make sense to remove Call of Duty from the PlayStation platform.”
He went on to add that according to a survey conducted by Microsoft, only three percent of players would be willing to switch their platform from PlayStation to Xbox if Call of Duty became truly exclusive. According to this senior Microsoft official, this figure is so small that it does not hurt Sony’s ability to compete and is considered very small in terms of the profitable strategy for Xbox.
Of course, Microsoft has repeatedly emphasized that it does not intend to turn the Call of Duty franchise into an exclusive collection and has taken steps in this regard. This company recently had agreements with Nintendo and Nvidia to offer Kalaf Duty on these platforms if they buy Activision Blizzard, and the players of these platforms will enjoy full content and the same features of Kalaf Duty games for at least the next 10 years. Microsoft has offered Sony a similar deal, but the Japanese company has yet to accept it.
Recent reports have claimed that the European Supervisory Commission may soon approve Microsoft’s acquisition of Activision Blizzard. It is also reported that the British CMA may also give the green light to this deal.
What do you think about this news? Share it with us.
