The selling price of high-end RTX 4090 and RTX 4080 graphics cards from the new generation of Nvidia products has reached below the approved MSRP rate in some stores.
Powerful and high-end graphics cards NVIDIA GeForce RTX 4090 and RTX 4080 with special discounts that they received in some stores, now reached lower than the rate approved by Nvidia. This is while not much time has passed since the release of these products and even the proposals of this generation of Nvidia have not yet been fully introduced. These two GPUs, which are considered to be the fastest models in the Ada Lovelace series, cost more than $1,000, but are currently at the lowest price seen since their release.
Recently, a report was published about allocating discounts on some Nvidia products to the company’s business partners, which is done with the aim of reducing the prices of these companies’ products. However, the manufacturing companies do not have any plans for this purpose at the moment and until the competition in the market becomes hotter and a reaction is received from the users, the prices will be maintained.
So far, only AMD has officially reduced the price of its new products and is trying to compete with Nvidia’s $799 RTX 4070 Ti by selling the Radeon RX 7900 XT for $849.
Now, a few specific stores applied discounts on the RTX 4090 and RTX 4080 models, which made the price of these products lower than the MSRP figure. For example, the price of the RTX 4090 graphics card as the current flagship of Nvidia on Newegg US has reached $1,549, which is $50 less than the approved price. This is the first time this card has been priced below MSRP.
Regarding the RTX 4080, Amazon, Newegg and Microcenter as well as Best Buy suggested a price of $1,199. The cheapest version of this GPU is currently priced at $1,149, which is again $50 less than Nvidia’s set price.
It should be noted that this price reduction is a temporary discount and will not remain this way forever. Of course, it is possible that Nvidia will reduce the price of RTX 40 series products in the future.